The Blue Cross Blue Shield Association (BCBSA) is a national federation of 39 independent, community-based, and locally operated Blue Cross and Blue Shield companies. The local member companies of the BCBSA provide healthcare coverage for more than 102 million people nationwide. Knowledge Source's report Blue Cross Blue Shield Association Market Overview examines the competitive landscape of the health insurance market and the role the BCBSA and the Blue Cross Plans play. The latest key issues and developments in the market are identified and the BCBSA and the 39 Blue Cross Blue Shield Plans are profiled. The profile on each Blue Cross Plan includes (when available): company background, health plans, financial information, and recent activities. |