Humana, Inc. Keywords: information, business, market, share, strategic, competitive, customer, intelligence
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Publication Date: 27-JAN-06
Format: HTML
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Report DescriptionHumana Inc. (Humana) is buying CHA Health, a 96,000-member insurance plan owned primarily by the University of Kentucky. Humana said the acquisition will help it compete for business in the state outside the Louisville, Lexington and Covington areas, where it traditionally has been strong. Humana's strategy includes the use of its product mix diversification to expand its medical provider network and create new growth opportunities. |
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