Golden Rule Insurance is a major provider of health insurance for groups and individuals, life insurance and annuities. Golden Rule Insurance is a leading provider of individual health insurance products and Medical Savings Accounts. Golden Rule Insurance was recently purchased by UnitedHealth Group, which gives UnitedHealth the opportunity to expand its individual health insurance products and enter the growing market for medical savings accounts. An analyst speculated UnitedHealth Group paid around $780 million for Golden Rule. Medical savings accounts, available to self-employed workers and small employers with up to 50 workers, feature high deductibles used for major health problems. Additionally, individuals can put deposit money into an account that is 100% tax deductible to cover smaller health bills. Golden Rule employs 1,100 people, including about 650 people at its Indianapolis offices.