The Blue Cross Blue Shield Association (BCBSA) is a national federation of 39 independent, community-based, and locally operated Blue Cross and Blue Shield companies. The 39 local member companies of the Blue Cross and Blue Shield Association provide healthcare coverage for more than 102 million people nationwide. Knowledge Source's Blue Cross Blue Shield Association Market Overview provides the information you need to gain an understanding of the trends and issues impacting Blue Cross and Blue Shield Plans. Knowledge Source's Blue Cross Blue Shield Association Market Overview identifies the 39 Blue Cross Blue Shield Plans and provides a brief profile on each company which includes (when available): company background, company strategy, and recent activities.