More than $20 billion has been invested in genomic research in the hope that discovering genetic factors underlying disease can improve personal health. The first results of this research are predictive tests that can identify important risk factors for heart disease, stroke, dementia, cancer and drug toxicity. These tests can guide actions to preserve health and wellness, prevent or retard disease, or improve quality of life. Opinion polls show that a majority of consumers are interested in predictive genetic tests to identify risk factors for diseases that may affect themselves, family, or friends. Knowledge Source's Consumer Genetics Market Overview provides the information you need to gain an understanding of the growing personal genetic testing market and the trends which affect it. Knowledge Source's Consumer Genetics Market Overview also identifies more than 35 of the leading direct-to-consumer genetic testing companies and provides brief profiles on each organization which includes (when available): company background, products, and recent activities.