Horizon BlueCross BlueShield of New Jersey Keywords: share, customer, research, intelligence, forecast, profiles, market, industry
Full Report Price:
$250.00 Delivery: Immediate Online Access
Publication Date: 25-FEB-09 Pages: 98 Format: PDF document 
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Report DescriptionHorizon BlueCross BlueShield of New Jersey (Horizon BCBSNJ) is the state's largest health insurer, providing coverage to over 3.6 million people. Horizon BCBSNJ has annual revenues of over $7.5 billion and employs 5,200 people. Horizon BCBSNJ began implementing a managed care strategy in 1993. Horizon BCBSNJ filed an application in 2008 for conversion from a not-for-profit health service corporation to a for-profit company with the State of New Jersey. Horizon BCBSNJ's goal is to serve 4 million people by the end of 2011. |

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